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Marketing research of the auction real estate Kiev, March 2008 (N019)

2008-04-14 21:30:34

socmart-fotoCompany Soсmart conducted research of the auction real estate Kiev during which it was studied a 33 operating and 64 declared shopping centers of the capital. 

 

Research purpose. To study the existent and perspective market of shopping centers of Kiev.

 

Research structure. Research consists of 3 blocks:

 - a market of the auction real estate of Kiev (in a text kind, tables, diagrams)

 - analysis is questionnaires of operating shopping centers

 - questionnaires of shopping centers which are in the stage of building and project

 

 Information, expounded in research will be irreplaceable:

 - at the estimation of investprivlekatel'nosti city from point of the auction real estate.

 - at development of conception of new shopping center.

 - at the analysis of competition environment so developerami of shopping centers, so by the leaseholders of shopping centers.

 - for other aims, when a deep market of the auction real estate analysis is needed Kiev.

 

Research volume: 250 pages 

 

Maintenance of research:

Section the 1. Analytic geometry (72 pages)

     1.    Review of market of the auction real estate Kiev ( briefly about an economic situation; basic tendencies; dignities and failings from point of invest attractiveness; description of market of the auction real estate; important events) 

    

     2.    Structure of the auction real estate Kiev, description of large objects 

 

     3.    SWOT-analysis of operating shopping centers 

 

     4.    Participants of existent and perspective market of the auction real estate Kiev 

 

     5.    Descriptions of suggestion 

 

     6.    Descriptions of demand 

    

     7.    Structure of areas in shopping centers 

  

     8.    Analysis of leasings rates 

 

     9.    Conclusions and prognoses 

 

10.   Card of Kiev, with inflicted on it operating TTS of city 

 

11.   Information about  research

 

Section the 2. Passports of operating 33 TTS ( Olympic, Bolshevik, Metrograd, Arena, TSUM, Quadrat on Luk'yanovka, Mandarin of Plaza, department Store Ukraine, Promenada center, Globe 1, Globe 2, Globe 3, Ultramarine, Europort, Materyk, Child's world, Comod, Global UA, Pyramid, Alladin, Caravan, Metropolis, Gorodok, Macros, Plasma, Alta center, Quadrat on Gnata of Jyriy, Rhythm, VMB, Navigator on Dryzhba narodov, Magellan, Interval of Plaza, Terminal)

Parameters, reflected in a passport:

1. Name

2. Address, telephone of department of lease

3. District

4. Developer

5. Format

6. Building/reconstruction date

7. General area

8. Auction area

9. Time of work 

10. Weekend

11. Amount of entrances for visitors

12. Floor

13. Type of parking

14. Amount of parking places

15. Amount of free shops and filled

16. Amount of visitors during

17. Lease rates with terms 

18. Comments

19. Anchor leaseholders

20. Structure of leaseholders with the occupied areas (in a table, criterion: category + name of point + subcategory + type of point + occupied area + floor of location)

21. Photosession of object (a few pictures of facades and interior)

 

Section 3. Passports of declared  64 TTS (name, address, district, developer, contacts, planned year of putting into an operation area, description of object; comments; pictures of building/ visualization) 

 

List of tables and diagrams:

 

1. Projects with an auction constituent on town-planning advice Kiev

 

2. Operating shopping centers on boroughs, distributing on an amount 

 

3. Operating shopping centers on the left and right banks of Kiev, distributing on an amount  

 

4. Operating shopping centers on boroughs, distributing on areas 

 

5. Operating shopping centers on the banks of city, distributing on areas 

 

6. Declared shopping centers on boroughs, distributing on an amount 

 

7. Declared shopping centers on the banks of city, distributing on an amount 

 

8. Distributing on the amount of TTS on 2007 and 2012гг on districts 

 

9. Distributing on the amount of TTS on 2007 and 2012гг on the banks of Kiev 

 

10. Distributing on the general areas of TTS on 2007 and 2012гг on the districts of Kiev

 

11. Distributing on the general areas of TTS on 2007 and 2012гг on the banks of Kiev 

 

12. Increase of amount of TTS on years 13. Increase of general areas of TTS on years 

 

14. Distributing on the amount of auction points (and areas) and on the districts of Kiev

 

14.1  Clothes and shoes 

 

14.2   Gifts, books, souvenirs

 

14.4 Cosmetology, perfumery, health protection  

 

14.5  Commodities for a house

 

14.6 Food stuffs

 

14.7 Establishments of feed

 

14.8   Entertainments

 

14.9  Service

 

15.  Amount of points of TTS on commodity groups on Kiev 

 

16. Distributing on the amount of leasings points in TTS on districts

 

17. Distributing of commodity groups on categories and areas in Kiev 

 

18. Types of auction points on Kiev 

 

19. Filled of TTS on districts 

 

20 Amount of leaseholders-anchors on categories in the shopping centers of Kiev (33 objects) 

 

21. Lease rates  

 

22. (22.1-22.33) Portraits of shopping centers (33 portraits)

 

Collection of information:

  1. Field researches

The operating objects

- a retail-audit: visit of all of objects, study of general descriptions, creation of photosession, calculation of areas of all of leaseholders of TTS on the special method

- mystery caller (telephone interviews of representatives of TTS and agents on the lease of areas as potential leaseholders)

The built and designed objects are a visit of all of buildground, collection of information in place of finding of object - mystery caller (telephone interviews of representatives of future TTS and agents on the lease of areas as potential leaseholders)

  1. Office researches

- an analysis of documents (Internet and printing MASS-MEDIA)

 

TO ALL OF BUYERS OF RESEARCH IN THE FUTURE WILL BE ADDED TO BONUS 2 NEW DETAILED PASSPORTS OF OBJECT, WHICH MUST BE OPENED IN THE NEAREST TIME are Quadrad on Perova and Materyk-2

 

Period of conducting of research: on February-25, 15 March of 2008

 

Research cost is 860$ (non-cash transaction), 830$ (cashes)

 

Research number - №019

 

To order research or more detailed information about research  

(our employee will contact with you by phone in the flow of working day or we will answer you on e-mail) is an electronic form

 

or Valentina, mob. 8-067-442-29-94


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